Senior Manager, Content Marketing
Peerspace
Marketing & Communications
United States
Posted on Nov 7, 2024
Peerspace is the leading and category defining online marketplace for venue rentals for meetings, productions, and events. We open doors to the most inspiring spaces around the world, from lofts and mansions to storefronts and studios. Peerspace welcomes guests to over 40,000 spaces where they can bring their creative ideas to life, and empowers hosts to earn additional income. Over $500M has been transacted through the platform and our investors include GV (Google Ventures) and Foundation Capital.
Join our dynamic traffic acquisition marketing team at Peerspace, where we're driving company growth through strategic traffic-generating and brand-building initiatives. Search engine optimization (SEO) is one of our primary channels and plays a pivotal role in achieving our ambitious goals. Our team’s focus is on attracting more qualified traffic to our platform through organic channels. As we accelerate our content marketing efforts, this role becomes increasingly vital in shaping our daily operations and global strategy. If you're looking for a chance to make a substantial impact in a rapidly evolving, high-energy environment, this opportunity is right for you.
We’re seeking a skilled Senior Manager of Content Marketing with project management expertise and an interest in AI-led innovation to drive scalability and efficiency in our content production efforts. In this role, you’ll develop and execute our SEO-focused content strategy, harnessing AI tools to optimize and expand our footprint across multiple languages on a global scale. The ideal candidate is strategic, proactive, and has a proven track record of creating engaging content at scale. If you’re analytical, innovative, and interested in mastering content marketing in this new search ecosystem, we’d love to meet you!
Responsibilities:
● Develop and execute a comprehensive SEO strategy for Peerspace.com's editorial pages to improve search engine rankings, increase organic traffic, and drive user engagement
● Conduct in-depth keyword research to identify high-volume, relevant keywords and topics for editorial content creation and optimization
● Coordinate with external content creators or agencies to scale content output, providing clear direction, feedback, and quality standards
● Implement on-page SEO best practices, including optimizing meta tags, headings, and internal linking structures, to enhance search visibility
● Develop and execute off-page SEO strategies to build quality backlinks and enhance domain authority
● Set up and monitor content performance metrics, using platforms like Google Analytics, Ahrefs, SEMrush, and AI-powered analytics to extract insights and continuously refine content and SEO strategies
● Regularly report on key SEO metrics and performance indicators in SEO review meetings, utilizing data-driven insights to refine strategies
● Audit existing content workflows and make recommendations for AI integration to enhance content production, personalization, and automation
● Create and optimize editorial content using AI-powered tools to streamline ideation, writing, and editing processes, ensuring efficient scalability without compromising quality
● Stay informed on industry trends, algorithm updates, and best practices in SEO, AI, and content marketing; proactively identify opportunities to adjust our SEO and content strategies in response to developments like Google’s Search Generative Experience (SGE)
● Experiment with emerging AI tools to enhance the content creation process, including areas like voice, style, sentiment, and personalized content recommendations
● Conduct regular content audits to ensure all published materials remain relevant, up-to-date, and optimized for SEO, recommending and implementing refreshes as needed
● Own the content calendar, coordinating with stakeholders to ensure timely, impactful content releases across all relevant channels
Qualifications:
● 5+ years in an SEO content marketing position
● Proven track record of developing and executing successful content marketing strategies that drive significant organic traffic growth
● Strong understanding of SEO best practices, search engine algorithms, and ranking factors
● Proficiency in using SEO tools and analytics platforms such as Google Analytics, Google Search Console, SEMrush, or similar
● Familiarity and strong interest in AI technologies and their potential applications to content marketing and SEO
● Comfortable working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget
● Detail-oriented, analytical mindset with a passion for data-driven decision-making
● Experience with Wordpress or similar content management systems
● Strong project manager, ability to work independently and manage multiple projects simultaneously
● Excellent written and verbal communication skills
● Highly coachable and genuine ability to be a team player
● Bachelor's degree required; Advanced degree or certifications in SEO or Digital Marketing is a plus
Working At Peerspace
The annual salary range for this role is $140,000 to $150,000. The actual salary amount will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data.
Peerspace is proudly certified as a Great Place to Work™ and we're a remote first company with team members located in cities around the globe. Beyond competitive salary and equity compensation, we provide a range of benefits and perks, including:
● 100% employee coverage of medical, dental and vision insurance
● $500 annual professional development allowance
● Discount on all Peerspace bookings
● Laptop, high res display, and stipend to setup home office
● Monthly cell phone and internet credit
● Coworking membership if needed (in lieu of home office)
● Access to the Peerspace network of inspiring spaces to do your best work
● Flexible take it as you need it time off policy
● Wellness Fridays observed company wide
● Annual in-person, all company offsites and team-building events (in Peerspace locations, of course)
Diversity
At Peerspace, we're dedicated to creating a team that's diverse, equitable and inclusive. Our workplace is a space where all team members are empowered to blaze their own trail, make things happen, and take pride in their work. We believe bringing people together from different backgrounds and identities makes us stronger and better serves the Peerspace community. We'd especially like to encourage applicants from different backgrounds, locations, and experiences.