Please Only Consider This Job If You Meet The Following Criteria!

Demonstrate video skills:

• To be considered for this role, as a next step, you will need to submit a video introducing yourself, demonstrating your comfort with selling via video (filming on your iPhone is perfect)
• This role will be focused on video outreach. You will be responsible for sending the majority of your sales outreach via video - loom, DM videos, etc

Demonstrate your understanding of the influencer economy:

• You will be focused on selling and reaching out to influencers. You will need to have a solid understanding of social media, e-commerce, and influencer marketing to be able to create compelling outreach to influencers

Huge positive if you have experience in fitness, health or wellness

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About Playbook:

Playbook empowers top instructors in health, fitness, and athletics to build their brands and business and turn their content into subscription income - all on their own terms. We believe creators are the most valuable piece of the digital fitness and wellness ecosystem, so we aim to maximize their ownership and income potential by empowering them with world-class technology, data, and services.

Playbook currently has thousands of the world’s top fitness creators on the platform and some of the highest growth in the industry.

About the Role:

We are seeking a relentless partnerships lead who will spearhead our sales efforts to the biggest creators in the fitness market. You'll be the driving force behind our ultra-premium outreach strategy, focusing on building relationships with industry-leading talent and securing partnerships with the biggest fitness creators in the world.

**We are open to this being a part-time or full-time role depending on your needs. For example, if you are a fitness creator yourself, we can structure this role to fit into your existing responsibilities.

Responsibilities

• Research, curate, and stay on top of a target list of the top creators
• Build and nurture a robust network within the fitness industry
• 90% of the job will be spent on getting in touch with targets: Creative outreach is the name of the game
• Implement a relentless follow-up strategy to maximize engagement and conversion
• Book and conduct sales/closing calls
• Managing relationships with premium creators once they are closed (in conjunction with Account Mgmt) - to leverage referral relationships
• Work with design team to create collateral for outreach
• Stay updated on industry trends, emerging creators, and competitive landscape
• Provide regular reports and insights to the team on competitive positioning and product needs

Mindset

• Strives to embody the mindset: "Holy crap, these Playbook people are sharp and relentless. I have never seen anything like this! This company is different, I can feel it."
• Lives and breathes the top segment of the fitness creator market
• Approaches ultra-premium outreach with a focus on quality, creativity, and customization
• Is committed to deep, exhaustive research and understands its crucial role in successful outreach
• Demonstrates exceptional attention to detail and a willingness to go the extra mile in understanding potential partners
• Embraces a "no stone left unturned" mentality when it comes to finding ways to connect with creators
• Is innovative and resourceful in developing outreach strategies that stand out from competitors
• Possesses the tenacity and resilience to pursue opportunities relentlessly, understanding that the fortune is in the follow-up
• Is constantly seeking to improve and refine their approach, learning from both successes and setbacks

Qualifications

• Experience in the fitness influencer/creator space
• A passion for fitness/wellness
• A personal Instagram account you can run outreach from is a huge plus
• An existing network in the industry is a plus
• Number of years of experience is less important than a passion for the space that will fuel your outreach efforts