VP Measurement Science
Samba TV
Los Angeles, CA, USA
Posted on Oct 5, 2024
Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights
Samba TV, recognized by Inc. Magazine as one of the fastest-growing companies in the US and one of the "most interesting ad-tech upstarts of the year" by Business Insider. Samba TV is uniquely positioned at the forefront of the TV revolution. The way people discover, watch, and engage with television has fundamentally changed, and we're connecting the dots to help better understand audience trends and viewership habits for marketers.
WHAT WE SEEK
- Reporting directly to the COO, the VP of Measurement Science will lead the operations of Samba TV’s measurement business in close partnership with both the Sales and Product Management teams. Assuming a customer empathy lens, the VP of Measurement Science will own the measurement process from client ideation to implementation, understanding our customer’s unique needs and challenges, recognizing the value of inclusiveness by seeking diverse perspectives throughout the process. The ideal candidate relies on their emotional intelligence, persuasiveness, and methodological acumen to swiftly meet the needs of thousands of internal and external customers who depend on Samba TV's proprietary viewership insights that enable them to make business decisions.
WHAT YOU'LL DO
- Lead a 15+ person client delivery organization, providing leadership oversight and mentoring to team of analytics professionals while focused on setting up and delivering world class ad effectiveness measurement and building process building/workflow documentation
- Lead client engagements at the most senior level, routinely engaging with C-Suite executives at publishers, brands, agencies and ad tech platforms
- Partner with GTM teams and marketing to properly position Samba measurement capabilities
- Drive strategy around alternative currency, cross platform, attribution, and other forms of innovative measurement
- Actively evangelize Samba data and measurement capabilities in client engagements, marketing efforts and at industry events as well as visionary leadership around the use of Samba TV’s measurement
- Lead development of narratives for findings; drafting of proposals and statements of work for new opportunities with existing clients
- Be an expert on Audience and Outcome Measurement methodologies and industry standards, both inside and outside of Samba
- Proven track record and comfortability in a client facing role, a deep understanding of the advanced TV and video ecosystems, along with an expertise in audience based buying
- Work in deep partnership with Data Science and Product teams to create better measurement products that advance the industry
- Lead Meta-analysis and large bespoke measurement engagements.
- Educate internal and external teams on the benefits and capabilities of Sambas suite of measurement products
WHO YOU ARE
- BA/BS or MS in related technical field or equivalent practical experience
- 8+ years in ad effectiveness, audience measurement, and guiding client actions based on data.
- 3+ years of experience leading diverse international teams.
- Demonstrated technical acumen; ability to influence and debate solutions with technical team members, to understand technology solutions and potential tradeoffs, and to represent technical concepts to non-technical stakeholders
- Excellent written and verbal communication skills, including client presentations and industry events.
- Ability to develop keen client insight and actionable recommendations based on research, data, and industry trends
- Cross-functional solid leadership; ability to influence and align other teams to achieve goals
- Knowledgeable across multiple functional areas such as product management, engineering, UI, sales, customer success, finance, and marketing
- Experience with sophisticated statistical models and advanced measurement methodologies
- Experience with both outcomes and audiences measurement capabilities
- Experience in the TV, Media, Entertainment, or digital advertising spaces
- Understanding of identity resolution and programmatic advertising
Requisition #1185
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.