Country Lead, Brazil
Samba TV
Samba TV is entering the Brazilian market, and we're looking for an entrepreneurial, multi-disciplinary consultant to lead the charge on the ground. This is a true 0-to-1 opportunity: you won't inherit a playbook — you'll write it. You'll combine commercial acumen, business development instincts, and technical fluency to establish Samba TV's presence, build partnerships, drive initial revenue, and shape go-to-market products tailored to local market conditions and regulatory requirements.
This role sits at the intersection of commercial partnerships, business development, solutions engineering, and market strategy. We need someone who can pitch to senior brand and agency contacts in the morning, troubleshoot data integrations in the afternoon, and brief our product team on local market requirements in the evening. If you thrive in ambiguity, build structure where none exists, and are energized by the prospect of building a new market from scratch — this role is for you.
This is a contract / consultant engagement based in São Paulo. The initial engagement period will be defined based on mutual alignment, with the potential for extension or conversion based on market traction and business needs. Travel within Brazil is expected; occasional travel to Samba TV offices in the US or other international locations may be required.
What You'll Do
Own the commercial strategy for Brazil: identify target accounts, build pipeline, and close initial deals across agencies, advertisers, and media companies.
• Take a consultative approach to sales — educate the market on Samba TV's data, measurement, and audience solutions while adapting value propositions to local needs.
• Develop and execute account plans for key prospects, manage the full sales cycle from prospecting through close, and maintain accurate forecasting.
• Identify, evaluate, and negotiate strategic partnerships with local broadcasters, OEMs, data providers, platforms, and technology partners critical to Samba TV's Brazil infrastructure.
• Map the Brazilian media, advertising, and data ecosystem — understand who the key players are, where the opportunities lie, and what partnerships unlock scale.
• Serve as the technical point of contact for prospects and partners — scope integrations, troubleshoot implementation questions, and translate Samba's product capabilities into client-specific solutions. • Provide technical pre-sales support: run product demos, respond to RFIs/RFPs, and build proof-of-concept solutions that demonstrate value.
• Develop a comprehensive Brazil market entry strategy encompassing regulatory landscape, competitive positioning, data privacy compliance (LGPD), partnership requirements, and revenue
projections.
• Build the operational foundation for Samba's Brazil presence — define processes, reporting cadences, and success metrics.
• Provide regular market updates and strategic recommendations to Samba's international and executive leadership.
Who You Are
Entrepreneurial builder with 10+ years of commercial experience in ad tech, media, data, or DaaS/SaaS — with a proven track record of launching products, entering new markets, and closing deals in Brazil or broader Latin America.
• Commercially sharp and strategically minded: you've built pipelines, closed deals, and thought beyond quota to build something new, whether through a consulting, market entry, or strategic commercial background.
• Technically fluent: you understand APIs, data integrations, programmatic ecosystems, and measurement methodologies well enough to hold your own in technical conversations and troubleshoot client implementations.
• Deeply networked across the Brazilian ecosystem: established relationships with agencies, broadcasters, platforms, and advertisers, including major holding companies such as Publicis, WPP, Omnicom, Dentsu, Havas, and IPG.
• Knowledgeable about the Brazilian media and data landscape: including the television ecosystem (Globo, SBT, Record, RedeTV!, pay TV, OTT/streaming, ACR/smart TV), audience data, cross-screen measurement, and data privacy regulations (LGPD).
• Trilingual: native or professional fluency in Portuguese, English, and Spanish is required.
• Self-directed and cross-functional: you operate with significant autonomy, set your own priorities, and collaborate effectively across sales, product, engineering, legal, and marketing, often across time zones.
• Comfortable at the executive level: confident presenting to C-suite buyers and navigating complex, enterprise-level negotiations.
• MBA or equivalent advanced degree from a top-tier program is preferred.