Brand Director
Tovala
Sales & Business Development
Chicago, IL, USA
Posted on Oct 5, 2024
We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie.
In this role, you’ll drive our brand's evolution, placing Tovala’s brand at the forefront of our growth strategy while confidently pushing boundaries. As our brand leader, you'll push boundaries and elevate our brand performance, craft breakthrough narratives, and drive initiatives that take us into new territory. To be frank, we're on the hunt for a leader who will be bold in challenging assumptions and truly introduce paradigm-shifting ideas. We are looking for someone who can identify the core of an issue, develop storytelling that cuts through the noise, and infuse our campaigns with a spark that sets Tovala apart.
We're looking for someone who can strike the right chord between building buzz and driving conversions, exciting curious onlookers and turning them into true believers of Tovala. Finally, we are looking for someone willing to roll sleeves up when required and make sure your ideas get done, and done well.
In this role, you'll need to
- Be audacious and drive holistic marketing that addresses consumer barriers and ties a common thread across all channels (paid social, influencer, direct mail, TV, etc.)
- Take risks and champion the unconventional — drive creative solutions to maintain momentum on new ideas and unlock resources for execution
- Craft a brand strategy that blends brand storytelling with customer acquisition, e.g. invest in the brand while driving measurable long-term growth
- Understand market trends and customer behavior to shape strategic brand decisions
- Direct brand initiatives focusing on early and mid-stage customer engagement, collaborating with creative teams on execution
- Tap into the seasonal rhythms of the business, establish core messages, and collaborate with growth and creative teams for cross-channel execution
- Optimize the consumer journey at every touchpoint, aligning the team cross-functionally for a unified approach
What you’ll bring to our table. You…
- Understand consumer behavior and excel at crafting resonant brand stories
- Have 8+ years of brand marketing experience, including 5+ years in brand leadership roles
- You have experience in turning brand constraints into creative opportunities, thriving under tight timelines or constrained resources.
- Are a natural storyteller and can identify and execute innovative, out-of-the-box brand building campaigns
- Possess strong project management, problem-solving, and analytical thinking skills
- Have a data-driven mindset to inform strategy and measure campaign effectiveness
- Are experienced in media planning and understand how brand-building fits within the broader marketing mix
- Demonstrate strong ownership and personal accountability
- Are highly creative and adept at growing loyal audiences
- Can strategically plan and execute comprehensive content and communications campaigns
- Adapt quickly to change and tackle unfamiliar tasks with a positive attitude
- Have excellent written and verbal communication skills
The values we hold dear
Put the team first
We put what is best for the broader team ahead of what is best for ourselves or our immediate department.
Get s#!t done (well)
We celebrate people at all levels for delivering high impact work that expands the bounds of what we’re able to do.
Connect the dots
We engage with curiosity to learn how our work impacts others so that we can problem-solve holistically and work collaboratively.
Be Direct
We share our perspective openly and directly, even when it feels difficult to do so.
Embrace the obstacles
We rise to meet challenges with a sense of urgency, resolve, and optimism.
Champion the customer
We consider and prioritize our customer in all of our decisions
At Tovala we‘re committed to building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!