We're looking for a Director, CRM to own lifecycle programs end to end, converting leads, retaining and growing active customers and winning back churned customers via email, push, SMS and more. This is a player coach role where you'll set the strategy and roadmap as well as help execute the programs, driving tangible impact through CRM. Using customer insights, data, and strong cross-functional relationships, you'll tie every program wto company-wide KPIs. We'll look to you to bring new thinking and add new levers to the marketing toolkit. Marketing experience at a growth-stage company is preferred. Passion for food is a must.

How you'll spend your time at Tovala

• Own CRM strategy, roadmap and drive execution across email, push, and SMS, for leads, active and churned customers.

• Grow revenue through retention, reactivation, and win-back programs.

• Work with the product and data teams to understand our customer journey and retention mode, identifying insights to drive testing and new journeys.

• Define target audiences from customer cohorts and decide how we reach them.

• Develop offers that improve retention and bring back churned customers.

• Streamline how we send customer comms: simplify process and improve automation.

• Own tooling and configuration decisions for our marketing stack (our ESP is Customer.io).

• Partner with creative to deliver communications that are on-brand and on-message.

• Measure and report impact, and decide where to invest next.

• Develop strong cross-functional relationships with product, data, software, and growth teams.

Requirements

• Minimum 8-10 years of CRM of lifecycle marketing leadership experience.

• Confident in creating and delivering presentations

• Track record of scaling CRM programs that grew revenue or retention.

• Preferred: MBA and/or marketing experience at a growth-stage company.

About you

• You’re a player coach. You have the skill set to develop data driven CRM strategy but you’re not afraid to execute - writing briefs, setting up consumer journeys where needed, analyzing data yourself. aren’t afraid to get your hands dirty on execution.

• You're highly analytical and are experienced and disciplined in testing and can quantify results.

• You’re curious - always seeking to understand the “why” behind a test result to augment our learning and drive future plans.

• You prioritize well: you know which bets move the business and say no to the rest.

• You're a self-starter. You dig into customer data on your own and find projects that move company goals.

• You're customer-obsessed. You talk to customers often and use what you learn to shape priorities across teams.

• You're a great communicator. You write well, speak well, and can rally the company around the CRM roadmap.

• You work well with a wide range of people: designers, comms strategists, product managers, support agents, and more.

Compensation & Benefits

150000 - 180000 USD a year

• Flexible paid time off (with a minimum of 15 days off you HAVE to take)
• Comprehensive healthcare coverage we really invest in
• 401k with match
• Free Tovala Smart Oven and discounted Tovala meals
• Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
• Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag